Social Media Marketing for Business Courses at Camosun College in Victoria BC – Spring 2018
Taking a social media marketing course can reduce your overwhelm & save you tons of time! I have been teaching social media courses for continuing education at Camosun College in Victoria, BC for the past four years. These courses are perfect if you’re brand new to social media marketing for business and want to have a better understanding of how it all works. They could also be a fit, if you have been using social media for your business, but you’re feeling a bit lost, and not getting results. Social media can be a HUGE waste of time if you are not organized, and you spend time on the wrong things. When you’re learning how to use social media for business, it can be extremely overwhelming. Taking a course can help streamline your learning, help you overcome the fear, and arm you with information and tools that you can use to BE STRATEGIC and SAVE TIME!
1/ Social Media for Newbies course – 3 x 3 hour sessions = 9 hours of training $225+GST
New courses starting:
EVENING COURSES ~ SOCIAL MEDIA FOR NEWBIES: January 23rd, 30th & February 6th, 2018 6:00pm – 9:00pm – Tuesday evenings at Lansdowne Campus OR a second course offered April 10th, 17th & 24th 6:00pm – 9:00pm – also Tuesday evenings at the Lansdowne Campus.
COURSE DESCRIPTION: This is a great course if you’re brand new to social media and you’re interested for personal use, or you would like to explore potential benefits for business use. Explore the basics of Facebook, LinkedIn and Twitter. We will cover why people use each of these popular online communication channels, how to set up your accounts and some basics about how to use them. Learning how to use social channels from the consumer perspective is the first step to understanding how to successfully leverage them for business. We’ll cover privacy settings, best practices and tips for efficiency.
PREREQUISITE: Designed for confident, intermediate computer users. No social media experience necessary. You will need to be able to access your web-based email, or have access to your email on a smart phone (for setting up and confirming social media accounts if needed). If you already have a Facebook, LinkedIn or Twitter account set up – you will need to bring your usernames & passwords.
2/ Social Media Marketing for Business course 6 x 3 hour sessions = 18 hours of training $425+GST
New course starting:
EVENING COURSES ~ SOCIAL MEDIA MARKETING FOR BUSINESS: February 13th – March 20th, 2018 for six weeks – Tuesday evenings 6:00pm – 9:00pm at Lansdowne Campus OR a second course May 15th – June 19th for six weeks – also on Tuesday evenings 6:00pm – 9:00pm at Lansdowne Campus.
COURSE DESCRIPTION: Explore the most popular social media channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, Pinterest, Snapchat and live video. Learn how to discern which channels fit your audience. We’ll start with an overview of online marketing and how content and SEO are essential to your mix. Includes how to find, attract and engage your ideal audience; manage your online reputation; time management tips; and resources for policy and risk management. Designed for business owners, managers, marketers, and those wanting to know how social media is changing the way the world communicates. Prerequisite: Designed for confident, intermediate computer users.
PREREQUISITE: Designed for confident, intermediate computer users. If you are a super newbie to social media – for example you don’t have a Facebook account yet – please consider taking our Social Media for Newbies Course first (more info above).
3/ Facebook for Business – 1-Day Course – NEW – 6 hours of training $175+GST
ONE DAY COURSE: Saturday, February 24th, 2018 at Camosun College Lansdowne Campus OR Thursday, May 17th at Interurban Campus – both from 9:00am – 4:00pm.
COURSE DESCRIPTION: Learn to leverage the Facebook platform for professional networking and business promotion. Learn how to tweak your Facebook business page for success; grow your fan base; understand the news feed algorithm; post tactics to maximize organic (free) reach; interpret your page statistics, and more. Facebook advertising strategy includes effective use of ad manager to target your audience.
PREREQUISITE: Designed for intermediate Facebook users. You must have both a personal and business Facebook profile set up before the course.
4/ Leveraging LinkedIn – 1-Day Course – NEW – 6 hours of training $175+GST – NOT OFFERED THIS TERM
ONE DAY COURSE: This course is not being offering for Spring of 2018. Please let me know if you are interested to see this on the schedule for Fall 2018 and I will share your feedback with my Camosun Continuing Education Program Manager.
COURSE DESCRIPTION: With the right strategy, LinkedIn’s global network enables you to stay top of mind with your professional connections, and evolve your network. Proactive strategy helps you build credibility before you need it. Learn the LinkedIn skills and tactics to reach your goals including: promoting your business (leads & sales); career search; educational opportunities, mentorship opportunities and more. We’ll cover how to tweak your profile; tactics to highlight your experience and credibility; connect authentically with the right content; use groups effectively, and rookie mistakes to avoid.
PREREQUISITE: Designed for intermediate LinkedIn users. You must have a LinkedIn account set up before the course.
5/ Instagram for Business – 1-Day Course – NEW – 6 hours of training $175+GST
ONE DAY COURSE: Saturday, April 7th, 2018 at Camosun College Lansdowne Campus OR Thursday, June 21st at Interurban Campus – both from 9:00am – 4:00pm.
COURSE DESCRIPTION: With 800 million users, Instagram is hot! 40% of the online Canadian population are Instagraming. Your business needs to be there, even if your product isn’t visual. Learn strategic considerations for this platform; what to share; rookie mistakes to avoid; use of hashtags and location tagging; tips and apps to take your Instagram account to the next level.
PREREQUISITE: You must have an Instagram account set up before the course.
@JUHLiSELBy Thanks for the social media course Juhli! I learned so much and am applying all the skills you taught with great success!!
— Michael Toru Walsh (@mjamestoru) March 21, 2014
FREE Social Media Meetups in Victoria BC
Camosun College Web & Social Media Meetup Group
I help lead a FREE social media & web marketing meetup group through Camosun College – if you’re in the Victoria area please join us sometime: http://www.meetup.com/Camosun-College-Social-Media-Meetup/ Our meetups are hosted at the ViaTec office downtown Victoria BC – 777 Fort St. Please check our Meetup.com page to confirm location for individual events.
If you live in Victoria you’re welcome to join our private Facebook group here: Camosun Web & Social Media Private Facebook Group
Upcoming Meetup dates for 2018: January 19th & March 2nd, 1:00pm-2:30pm – Topics & Speakers to be determined. Please check our Meetup.com page for details: http://www.meetup.com/Camosun-College-Social-Media-Meetup/
— Ramona McKean (@RamonaMcKean) November 22, 2013
For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.
2018 Public Social Media Marketing Workshops in Victoria BC
I do a variety of social media talks in Victoria, BC throughout the year. Please follow me on social media to find out about other events: www.facebook.com/JUHLiSELBySocialMedia I will also be offering FREE online training webinars in 2018!