Social Media Marketing for Business Courses at Camosun College in Victoria BC – Fall 2017
Taking a social media marketing course can reduce your overwhelm & save you tons of time! I have been teaching social media courses for continuing education at Camosun College for the past four years. These courses are perfect if you’re brand new to social media marketing for business and want to get started. They could also be a fit, if you have been using social media for your business, but you’re feeling a bit lost, and not getting any results. Social media can be a HUGE waste of time if you are spending time on the wrong things. When you’re learning about how it all works, it can be extremely overwhelming. Taking a course can help streamline your learning, help you overcome the fear, and arm you with information and tools you can use to BE STRATEGIC and SAVE TIME!
1/ Social Media for Newbies course – 3 x 3 hour sessions = 9 hours of training $225+GST
New courses starting:
EVENING COURSE ~ SOCIAL MEDIA FOR NEWBIES: October 10th, 17th & 24th 6:00pm – 9:00pm – Tuesdays evenings at Lansdowne Campus AND a second course offered October 19th, 26th & November 2nd 6:00pm – 9:00pm – Thursday evenings at the Songhees Wellness Centre (1100 Admirals Road).
COURSE DESCRIPTION: This is a great course if you’re brand new to social media and you’re interested for personal use, or you would like to explore potential benefits for business use. Explore the basics of Facebook, LinkedIn and Twitter. We will cover why people use each of these popular online communication channels, how to set up your accounts and some basics about how to use them. Learning how to use social channels from the consumer perspective is the first step to understanding how to successfully leverage them for business. We’ll cover privacy settings, best practices and tips for efficiency.
PREREQUISITE: Designed for confident, intermediate computer users. No social media experience necessary. You will need to be able to access your web-based email, or have access to your email on a smart phone (for setting up and confirming social media accounts if needed). If you already have a Facebook, LinkedIn or Twitter account set up – you will need to bring your usernames & passwords.
2/ Introduction to Social Media Marketing for Business course 6 x 3 hour sessions = 18 hours of training $425+GST
New course starting:
EVENING COURSE ~ SOCIAL MEDIA MARKETING FOR BUSINESS: November 7th – December 12th, 2017 for six weeks – Tuesday evenings 6:00pm – 9:00pm at Lansdowne Campus.
COURSE DESCRIPTION: Explore popular social media channels such as Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Instagram, Snapchat & live video! Learn how to determine which ones will be a fit for your audience and goals. We’ll start with a big picture overview of successful online marketing and how social media, content creation/curation and search engine optimization (SEO) are essential to this mix. You’ll learn how to find, attract and engage with your ideal audience; how to manage your online reputation, plus time saving tips. We’ll cover best practices and touch on privacy issues, social media policy and risk management. A great course for business owners, marketers, managers and the general public to find out how social media is changing the way the world communicates.
PREREQUISITE: Designed for confident, intermediate computer users. If you are a super newbie to social media – for example you don’t have a Facebook account yet – please consider taking our Social Media for Newbies Course first (more info above).
3/ Facebook for Business – 1-Day Course – NEW – 6 hours of training $175+GST
ONE DAY COURSE: Thursday, October 5th, 2017 – 9:00am – 4:00pm at Camosun College Interurban Campus.
COURSE DESCRIPTION: Learn to leverage the Facebook platform for professional networking and business promotion. Learn how to tweak your Facebook business page for success; grow your fan base; understand the news feed algorithm; post tactics to maximize organic (free) reach; interpret your page statistics, and more. Facebook advertising strategy includes effective use of ad manager to target your audience.
PREREQUISITE: Designed for intermediate Facebook users. You must have both a personal and business Facebook profile set up before the course.
4/ Leveraging LinkedIn – 1-Day Course – NEW – 6 hours of training $175+GST
ONE DAY COURSE: Monday, October 16th, 2017 – 9:00am – 4:00pm at Camosun College Interurban Campus.
COURSE DESCRIPTION: With the right strategy, LinkedIn’s global network enables you to stay top of mind with your professional connections, and evolve your network. Proactive strategy helps you build credibility before you need it. Learn the LinkedIn skills and tactics to reach your goals including: promoting your business (leads & sales); career search; educational opportunities, mentorship opportunities and more. We’ll cover how to tweak your profile; tactics to highlight your experience and credibility; connect authentically with the right content; use groups effectively, and rookie mistakes to avoid.
PREREQUISITE: Designed for intermediate LinkedIn users. You must have a LinkedIn account set up before the course.
5/ Instagram for Business – 1-Day Course – NEW – 6 hours of training $175+GST
ONE DAY COURSE: Friday, November 3rd, 2017 – 9:00am – 4:00pm at Camosun College Interurban Campus.
COURSE DESCRIPTION: With 800 million users, Instagram is hot! 40% of the online Canadian population are Instagraming. Your business needs to be there, even if your product isn’t visual. Learn strategic considerations for this platform; what to share; rookie mistakes to avoid; use of hashtags and location tagging; tips and apps to take your Instagram account to the next level.
PREREQUISITE: You must have an Instagram account set up before the course.
@JUHLiSELBy Thanks for the social media course Juhli! I learned so much and am applying all the skills you taught with great success!!
— Michael Toru Walsh (@mjamestoru) March 21, 2014
FREE Social Media Meetups in Victoria BC
Camosun College Web & Social Media Meetup Group
I help lead a FREE social media & web marketing meetup group through Camosun College – if you’re in the Victoria area please join us sometime: http://www.meetup.com/Camosun-College-Social-Media-Meetup/ Our meetups are hosted at the ViaTec office downtown Victoria BC – 777 Fort St. Please check our Meetup.com page to confirm location for individual events.
If you live in Victoria you’re welcome to join our private Facebook group here: Camosun Web & Social Media Private Facebook Group
Upcoming Meetup dates for 2017: Friday, October 27th – 1pm-2:30pm – Topic & Speaker to be determined. Please check our Meetup.com page for details: http://www.meetup.com/Camosun-College-Social-Media-Meetup/
— Ramona McKean (@RamonaMcKean) November 22, 2013
For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.
2018 Public Social Media Marketing Workshops in Victoria BC
I will be doing some workshops with Deb Alcadinho of the Westshore Women’s Business Network group again for 2018 – the schedule will be updated early in the new year: http://wwbnvictoria.com/tidbits-of-training/ I will also be offering FREE online training webinars soon. Please click here to join my email list if you would like to be informed!