Social Media Marketing courses at Camosun College in Victoria BC with Juhli Selby

Social Media Marketing for Business Courses at Camosun College in Victoria BC

I teach two continuing education courses at Camosun College – “Social Media for Newbies” and “Introduction to Social Media Marketing”. These courses are perfect if you’re brand new to social media marketing for business and want to get started! These could also be a fit, if you have been using social media for your business, but you’re feeling a bit lost, and not getting any results. Social media can be a HUGE waste of time if you are spending time on the wrong things. When you’re learning about how it works, it can be extremely overwhelming. Taking a course can help streamline your learning, help you overcome the fear, and arm you with information & tools you can use to BE STRATEGIC and SAVE TIME!

Social Media for Newbies – 3 x 2 hour sessions = 6 hours total $150+GST

New courses starting:

1/ September 26th, 2016 – Two Monday nights & one Wednesday night 6:00pm – 8:00pm at Lansdowne Campus

(dates are Monday, September 26th, Wednesday, September 28th & Monday, October 3rd)

2/ October 12th, 19th & 26th, 2016 – Wednesday evenings 6:00pm – 8:00pm at Lansdowne Campus

This is a great course if you’re brand new to social media and you’re interested for personal use, or you would like to explore potential benefits for business use. Explore the basics of Facebook, LinkedIn and Twitter. We will cover why people use each of these popular online communication channels, how to set up your accounts and some basics about how to use them. Learning how to use social channels from the consumer perspective is the first step to understanding how to successfully leverage them for business. We’ll cover privacy settings, best practices and tips for efficiency.

Prerequisite: Designed for confident, intermediate computer users. No social media experience necessary. You will need to be able to access your web-based email (for setting up and confirming social media accounts if needed). If you already have a Facebook, LinkedIn or Twitter account set up – you will need to bring your usernames & passwords.

Click here to REGISTER for Social Media for Newbies


Introduction to Social Media Marketing – 6 x 3 hour evening sessions = 18 hours total $425+GST

New course starting:

November 17th, 2016 for six weeks – Thursday evenings 6:30pm – 9:30pm at Lansdowne Campus

JUHLi SELBy Social Media Instructor at Camosun College in Victoria BC

Explore popular social media channels such as Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest and Instagram – and learn how to determine which ones will be a fit for your audience and goals. We’ll start with a big picture overview of successful online marketing and how social media, content creation/curation and search engine optimization (SEO) are essential to this mix. You’ll learn how to find, attract and engage with your ideal audience; how to manage your online reputation, plus time saving tips. We’ll cover best practices and touch on privacy issues, social media policy and risk management. A great course for business owners, marketers, managers and the general public to find out how social media is changing the way the world communicates.

Prerequisite: Designed for confident, intermediate computer users. If you are a super newbie to social media – for example you don’t have a Facebook account yet – please consider taking our Social Media for Newbies Course first (more info above).

Click here to REGISTER for Introduction to Social Media Marketing




FREE Social Media Meetups in Victoria BC

Camosun College Web & Social Media Meetup Group

I help lead a FREE social media & web marketing meetup group through Camosun College – if you’re in the Victoria area please join us sometime: Our meetups have been hosted at the ViaTec office downtown Victoria BC – 777 Fort St. Please check our page to confirm location for individual events.

If you live in Victoria you’re welcome to join our private Facebook group here: Camosun Web & Social Media Private Facebook Group

Upcoming Meetup dates:

Tuesday, September 20th & Tuesday, November 8th, 2016



For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.

2016 Public Social Media Marketing Workshops in Victoria BC

I do not currently have any public workshops scheduled for the fall of 2016. I will be offering online training courses and webinars soon. Please click here to join my email list if you would like to be informed!



Get LinkedIn or Get Left Behind – Intermediate

LinkedIn is the respected professional social network – even those who “don’t do social media” use LinkedIn. It’s a great way to stay in touch with, and on the radar of your professional LinkedIn Workshop in Victoria BCconnections. Every professional, business owner, job searcher, employer & student should consider having a profile or company page. If you’re new to LinkedIn, or have a profile that you never use – this is the right workshop for you!

You’ll leave this workshop feeling confident about how to set up your profile to put your best professional foot forward and impress your connections. You’ll know how to decide who to connect with, how to use best practices for etiquette on LinkedIn, and how to build credibility and relationships that will grow your professional network and connect you with opportunity.

No new dates currently scheduled – please let us know if you’re interested in this workshop!

Please check the WWBN Tidbits of Training schedule here for upcoming LinkedIn training dates:


Building your BLOGGING and CONTENT STRATEGYTime management for blogging and content creation

♦ What do you WRITE about in your blog?

♦ What should you SHARE on your social media channels?

♦ WHAT KIND of CONTENT will resonate with your audience?

♦ How can you use your content to DRIVE TRAFFIC to your website?

♦ How, when and where should you PROMOTE your content?

♦ When will you FIND the TIME to create your content??!!

In this comprehensive workshop, social media expert JUHLi will help you understand why a content strategy is vital to managing your marketing, and help you establish the key components of your long-term plan. You will be provided with structure to help brainstorm what type of content will best attract and serve your ideal audience, and you will leave with the information & tools you need to create a 12-month content plan (A.K.A. Editorial Calendar). When you have a plan you won’t waste time on “What should I create that would be interesting to my audience?” You can dive right into creating content to serve the audience you love. It IS POSSIBLE to feel ORGANIZED, INSPIRED and EMPOWERED to create the content that will connect you to your audience, bolster your credibility and position you as an expert in your field.

This workshop will be hosted by the Westshore Women’s Business Network (WWBN).

No new dates currently scheduled – please let us know if you’re interested in this workshop!


Introduction to Pinterest for Business

Pinterest is one of the fastest growing new social networks! It has been described as “digital scrapbooking for Pinterest for Business Workshop in Victoria BCladies” (70% female users), and also “like Facebook – without the drama & bad grammar”. Your “newsfeed” on Pinterest is filled with beautiful images. It’s a great fit for anyone in businesses related to fashion, food, home décor, weddings, photography, travel, fitness, animals & so much more! Any business looking to reach a female audience between the ages of 18-49, and has the possibility for great visuals, can be a wonderful fit for this platform.

There are also creative ways to use Pinterest even if you don’t have a naturally “visual” business.  Another benefit of this channel – once you get set up – the amount of time required for maintenance can be reasonable. This starter session will explain how Pinterest works and how to use it to drive female shoppers to your website! You can use Pinterest from a smart device or from your home computer.

This workshop will be hosted by the Westshore Women’s Business Network (WWBN).

No new dates currently scheduled – please let us know if you’re interested in this workshop!


For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.

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