Public Social Media Marketing Workshops & Courses in Victoria BC

Camosun College Social Media course in Victoria BC

Getting Started with Social Media Marketing for Business at Camosun College

I teach an “Introduction to Social Media Marketing” course at Camosun College in Victoria BC – there are two more sessions scheduled for Spring of 2014. This is perfect if you’re brand new to social media and want a crash course!

Camosun College – 6 x 3 hour classes = 18 hours total $425+GST

JUHLi SELBy Social Media Instructor at Camosun College in Victoria BC

JUHLi SELBy teaching at Camosun College

Explore popular social media channels such as Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest and Instagram – and learn how to determine which ones will be a fit for your audience and goals. We’ll start with a big picture overview of successful online marketing and how social media, content creation/curation and search engine optimization (SEO) are essential to this mix. You’ll learn how to find, attract and engage with your ideal audience; how to manage your online reputation, plus time saving tips. We’ll cover best practices and touch on privacy issues, social media policy and risk management. A great course for business owners, marketers, managers and the general public to find out how social media is changing the way the world communicates.

Prerequisite: Designed for confident, intermediate computer users.

New course starting:

♦ November 13th, 2014 – Click here to learn more or to register: Social Media Marketing Course



For more information on upcoming digital marketing courses & dates please visit the Camosun College website here:  >Click on Digital Marketing. For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.



2014 Public Social Media Marketing Workshops in Victoria BC

I offer workshops through the Westshore Women’s Business Network (WWBN) Tidbits of Training – you will find the current schedule here:

Get LinkedIn or Get Left Behind – Intermediate session

LinkedIn is the respected professional social network – even those who “don’t do social media” use LinkedIn. It’s a great way to stay in touch with, and on the radar of your professional LinkedIn Workshop in Victoria BCconnections. Every professional, business owner, job searcher, employer & student should consider having a profile or company page. If you’re new to LinkedIn, or have a profile that you never use – this is the right workshop for you!

You’ll leave this workshop feeling confident about how to set up your profile to put your best professional foot forward and impress your connections. You’ll know how to decide who to connect with, how to use best practices for etiquette on LinkedIn, and how to build credibility and relationships that will grow your professional network and connect you with opportunity.

This workshop will be hosted by the Westshore Women’s Business Network (WWBN).

No new dates currently scheduled – please let us know if you’re interested in this workshop!


Get your WHY to Work for You: Create a Content Strategy to Attract your Ideal Clients to your Website, Blog and Social Media Time management for blogging and content creation

2-Part Series Co-Presented by Andrea Ting-Letts & JUHLi SELBy

You’re welcome to attend either session, or both sessions.

These workshops will be hosted by the Westshore Women’s Business Network (WWBN).

PART 1: What is your WHY?

♦ What makes you UNIQUE?

♦ What is your STORY?

♦ What is your area of EXPERTISE?

♦ Who is your IDEAL CUSTOMER?

♦ WHY do you do what you do?

The truth is you are NOT alone. You have COMPETITION. Someone, somewhere – quite possibly in your same market – is offering the same products or services you offer. WHAT you offer might be very similar. But WHY you offer it is what will set you apart.

When you know your  WHY, you can identify what makes you truly UNIQUE. When you know your WHY, you can tell a STORY through your branding and marketing content (elevator speech, website content, social media, advertising, newsletters, blog posts, etc.) that differentiates you from your competition. You can position yourself as an EXPERT based on your specific experiences and credibility. Best of all, when you know your WHY, you will attract the customers who identify with your story, your experience, and your expertise.

In Part 1 of this two-part workshop, professional content writer Andrea will help you uncover your WHY and solidify the voice you can use to consistently and authentically communicate your brand. Plus, learn valuable tips for blogging like a pro (from basic grammar know-how to crafting a title that creates intrigue). This insightful workshop will set the stage for Part 2: Building your BLOGGING and CONTENT STRATEGY.

About Andrea Ting-Letts Andrea Ting-Letts Professional Copywriter in Victoria BC

Whether I am coaching teams in customer service & sales,  teaching yoga, or working with businesses to write their web content & marketing materials, I am passionate about helping others find their authentic voice. What is my WHY? I believe everyone has an intriguing story to tell, and that our stories connect us. I help business owners to uncover your stories and leverage them to create a brand that resonates authentically with your ideal customers.

This workshop will be hosted by the Westshore Women’s Business Network (WWBN).

No new dates currently scheduled – please let us know if you’re interested in this workshop!


Part 2: Building your BLOGGING and CONTENT STRATEGY

♦ Now that you know your WHY…

♦ What do you WRITE about in your blog?

♦ What should you SHARE on your social media channels?

♦ WHAT KIND of CONTENT will resonate with your audience?

♦ How can you use your content to DRIVE TRAFFIC to your website?

♦ How, when and where should you PROMOTE your content?

♦ When will you FIND the TIME to create your content??!!

In Part 2 of this comprehensive workshop, social media expert JUHLi will help you understand why a content strategy is vital to managing your marketing, and help you establish the key components of your long-term plan. You will be provided with structure to help brainstorm what type of content will best attract and serve your ideal audience, and you will leave with the information & tools you need to create a 12-month content plan (A.K.A. Editorial Calendar). When you have a plan you won’t waste time on “What should I create that would be interesting to my audience?” You can dive right into creating content to serve the audience you love. It IS POSSIBLE to feel ORGANIZED, INSPIRED and EMPOWERED to create the content that will connect you to your audience, bolster your credibility and position you as an expert in your field.

Date: Thursday, November 20th, 2014

Time: 10:30am – 12:30pm

Cost: $40 for WWBN Members / $50 for the Public

Location Island Savings boardroom – Mayfair Mall parking lot location (free parking)

Reserve your spot: Click here to register for Building Your Blogging & Content Strategy


Introduction to Pinterest for Business

Pinterest is one of the fastest growing new social networks! It has been described as “digital scrapbooking for Pinterest for Business Workshop in Victoria BCladies” (70% female users), and also “like Facebook – without the drama & bad grammar”. Your “newsfeed” on Pinterest is filled with beautiful images. It’s a great fit for anyone in businesses related to fashion, food, home décor, weddings, photography, travel, fitness, animals & so much more! Any business looking to reach a female audience between the ages of 18-49, and has the possibility for great visuals, can be a wonderful fit for this platform.

There are also creative ways to use Pinterest even if you don’t have a naturally “visual” business.  Another benefit of this channel – once you get set up – the amount of time required for maintenance can be reasonable. This starter session will explain how Pinterest works and how to use it to drive female shoppers to your website! You can use Pinterest from a smart device or from your home computer.

No new dates currently scheduled – please let us know if you’re interested in this workshop!


FREE Monthly Social Media Meetups in Victoria BC

I help lead a FREE monthly social media & web marketing meetup group through Camosun College – if you’re in the Victoria area please join us sometime:


For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.

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