Business Networking on Twitter – Beginner Online Course
Live Classes – Small Group Size (8 people max.) – For Professionals & Business Owners in Canada and the US

Your Instructor: Juhli Selby, based in Victoria, BC, Canada

All courses are delivered online using Zoom video conferencing.

Next course starts on Tuesday, February 1st, 2022

4-week course – February 1st, 8th, 15th, & 22nd, 2022 – Tuesday evenings 6pm-8pm Pacific time via Zoom Video Conference


Course Description: 

You may have heard about Twitter, since it gets mentioned a lot in the news, on tv shows, at events, and more recently because of US politics…  It’s a social networking platform for sharing and following short, frequent updates, called tweets. It is one of the BEST places on the web to follow real-time news, perspectives, and trends! You can follow news organizations and governments from around the world, world leaders & business leaders, your favorite celebrities, musicians, authors, experts, health news, sports, politics, news for your specific industry or city, live events, and so much more!

Twitter is a great place to meet new people! You can connect with people who live in your area, who are in your industry, or who have the same interests. It’s a more public networking platform, where anyone can ‘talk’ to anyone. You can choose to set your account to ‘private’ on Twitter, but most people have their account set as ‘public’. Twitter has 353 million users worldwide (compared with 2 billion+ each for Facebook and YouTube) – just 25-35% of the online population in the US and Canada are there, so it’s not right for everyone. If your audience is active on Twitter, it’s a great tool to have in your marketing mix for proactive outreach online.

Learn how to get your first 100 followers by setting your profile up for success, determining what & how often to share, and how to find and connect with relevant people. We’ll cover rookie mistakes to avoid, effective use of hashtags, how to get organized using lists, what to share, new features of the platform & more! Learn how to take a strategic approach that will support your business goals, and help you to connect with opportunity. If you have been wanting to explore Twitter and its potential benefits, but have no idea where to start, this course is for you!


This course was designed for: 

This Twitter course is geared to service/knowledge professionals and small business owners who are based in Canada & the US. Past clients have included coaches, consultants, health professionals, authors, artists, realtors, interior designers, and marketing professionals. Social media community managers and virtual assistants are welcome.


Course Objectives:

By the end of this course you’ll be able to…

Use Twitter to support your business goals – and be able to communicate this to your admin person or social media assistant if you want to delegate

Develop a respectable Twitter profile that will help you grow your following & help you connect with opportunity

Navigate Twitter with confidence

Share tweets (posts) to help attract the audience you want to serve

Find & build relationships with the right people – without being spammy

Get exposure for your business, products & services

Monitor, maintain and grow your network on Twitter

Have some control over who you engage with on Twitter

Manage the time you spend on Twitter

Evaluate the success of your Twitter marketing efforts


Course Cost – $500 CAD – 4-week course:

  • 4 x 2-hour sessions – live every week for 4 weeks
  • Call recordings of all sessions – access to the recordings for 3 months – more time available on request
  • Copy of the presentation slides for each session (pdf documents)
  • Additional resources will be provided by email after each session
  • 4 x Informal Question & Answer sessions – live every Friday for 4 weeks – questions will be answered on a first come, first served basis
  • Private ‘Business Networking on Twitter’ course Facebook Group to ask questions anytime – Questions answered within 24 hours
  • Course time commitment 16 hours total over one month – 8 hours in class (2 hours/week), + plan to spend 8 hours over the month to apply what you learn (2 hours/week for homework) outside of the course.
  • Discount on private training sessions if purchased with a course – up to 2 sessions may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the course, or a refund will be provided.
  • 30-day (from the start of the course), 100% satisfaction guarantee – If you don’t find the course valuable I will give you a full refund. I will ask for your feedback, so I can make course improvements.


Not sure if this beginner Twitter course is right for you? Or would you like to purchase this course? Click the button below to book a 15 min call with Juhli to discuss.

Book a 15-min call with Juhli



Business Networking on Twitter – Course Outline:

Session #1 – We’ll cover:

✔ What is Twitter, who uses it (demographics) & why (business purpose)?

✔ Using Twitter to support your business & professional goals

✔ How to set up your Twitter profile for success & why this is important

✔ Tour of Twitter – How to explore the platform on desktop & mobile

✔ How to like and bookmark a tweet

✔ How to tweet (post) & privacy settings for a tweet, how to delete a tweet, and how to schedule tweets (desktop only)

✔ Two ways to retweet (share) a tweet to your followers

✔ How to follow & unfollow people/accounts and Topics

✔ Twitter Rules (community guidelines), Policies, and Terms of Service – How to avoid getting your account shut down 


Session #2 – We’ll cover:

✔ How to grow your following over time – including how to find your ideal audience using Twitter search

✔ Using Twitter Lists for time management and relationship building 

✔ How to connect & engage with someone new – without being spammy

✔ Best practices for sending private messages 

✔ Monitoring your account & weekly maintenance – including how to clean up your following (get rid of bad followers) 

✔ How to mute, block or report people/followers

✔ How to identify & avoid spam, and the ‘bot’ problem on Twitter 

✔ How to check to see if your phone contacts are on Twitter 

✔ Twitter settings for privacy and security + resources for staying safe on Twitter


Session #3 – We’ll cover:

✔ How the Twitter algorithm works & how to use it to your advantage

✔ What to share & how often to share?!? We’ll discuss the different types of tweets you can share, i.e. text, links, photo(s), video, GIFs, polls, voice tweets (for some users), & LIVE video!

✔ How to optimize your tweets – including how to write captions & create eye-catching content

✔ Tools & smartphone apps to use to create eye-catching content

✔ Understanding #hashtags and best practices for using hashtags to get exposure 

✔ Which post types get the best reach & engagement?

✔ Understanding your Analytics (statistics) i.e. What’s working?


Session #4 – We’ll cover:

✔ Virtual networking tips – How to look for opportunies to engage using your lists, how to start conversations, and how to increase your engagement in general

✔ The Tweetdeck dashboard for scheduling & time management (like a free version of Hootsuite just for Twitter, owned by Twitter)

✔ How to create a story using ‘Threaded Tweets’ (series of your tweets that are connected)

✔ How to create a story using ‘Moments’ (A tweet/content curation tool built into Twitter)

✔ Twitter chats (live events) – What they are, how to find them, and how to participate to meet new people

✔ How to embed tweets to your website or blog and the legal risks associated with embedding/using the content of others

✔ NEW How to use Twitter Spaces (live audio networking) – What they are, how to find them, and how to participate to meet new people

✔ MORE NEW features of Twitter – Twitter Blue (paid version of Twitter with longer video uploads), Monetization options – including tips, & COMING SOON Professional (business) profiles, Communities – Twitter’s version of Groups (currently in testing) – and more!


Technical requirements to take this course:

Calls will be held using Zoom video conference calling – you’ll need a computer with a microphone & a web camera (most modern laptops have this built in) – You will need to install the free Zoom app on your computer (similar to Skype) – you can download it here: 

Good internet access – standard high speed wi-fi 

You must have a Twitter account set up, and have the Twitter app installed on your smartphone before the course begins. Here are directions to set up a new account: 

✔ Please check to make sure your Twitter app is up to date ~ Check your Apple App Store or Google Play Store.

A second computer monitor would be nice to have but is not required – if you have one computer screen, there will be times you’ll need to switch back & forth between your Zoom screen & your internet browser.


Do you have questions about any of the above? Not sure if this beginner Twitter course is right for you? Or would you like to purchase this course? Click the button below to book a 15 min call with Juhli to discuss.

Book a 15-min call with Juhli


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