How to Use Facebook & Instagram Stories for Business – Intermediate Workshop – Live Class – Small Group (8 people max.) – For Professionals & Business Owners in Canada and the US


Your Instructor: Juhli Selby, based in Victoria, BC, Canada Juhli Selby social media marketing instructor based in Victoria BC Canada

All workshops are delivered online using Zoom video conferencing.

This 3-hour Facebook & Instagram Stories workshop will be on Saturday, January 15th, 2022 from 2pm-5pm Pacific time.

This workshop will be offered again in Fall 2022.


‘How to Use Facebook & Instagram Stories for Business’ Workshop Description: 

‘Stories’ is the popular 24-hour vertical photo & short video sharing format first created by Snapchat, and then later copied by Facebook for Instagram and its family of apps. It was the first social media post type designed for full screen immersive (vertical) mobile viewing. You can find Stories in a prime location – as a row of circles or tall vertical tiles at the very top of your feed on Facebook & Instagram! Stories are a separate stream of content, and unlike regular feed posts, Stories content disappears after 24 hours. So why would you want to learn to create content that disappears in 24 hours!?!

You should consider learning Stories, because this snackable content format allows you to communicate with your audience in an entertaining and interactive way that will increase your visibility & engagement.

With Facebook & Instagram’s free Stories feature, you can create fun content to increase visibility and engagement with your existing audience. You can feel more comfortable to experiment, share photos of YOU (yes to ugly selfies!), and share your personality & ‘behind the scenes’ of your business, since the content is temporary. Also on Instagram you can choose to extend the life of your 24-hour Stories by adding them as ‘Highlights’ (circles) at the top of your account. You can easily add or remove Stories content from this spot – and they can stay ‘pinned’ or bookmarked to the top for as long as you like. It’s possible they could add this Highlights feature to Facebook Pages in future. On Instagram there’s also a NEW ‘link sticker’ feature available to all accounts, that allows you to drive traffic from your Stories right to your website, email signup, event or landing page.


This workshop was designed for: 

This Facebook & Instagram Stories workshop is geared to service/knowledge professionals and small business owners who are based in Canada & the US. Past clients have included coaches, consultants, health professionals, authors, artists, realtors, interior designers, and marketing professionals. Social media community managers and virtual assistants are welcome! To get the most out of this workshop, you should have a Facebook page and a business Instagram account, and have the Facebook & Instagram apps set up on your smartphone. NOTE: The Stories format works best to engage an existing audience, and doesn’t necessarily help you to get in front of new people who don’t know you yet. If you’re new to social media, or just building an audience on a new platform, the Stories format shouldn’t be your first priority.


In this 3-hour workshop we will cover:

How to view and engage with the Stories of others – tour of Facebook & Instagram Stories 

Stories strategy including; What to share, when, & how much content to share for best results

How to make engaging content with the creative features of Stories (from your smartphone)

How to turn your Instagram Stories into ‘Highlights’ (circles) at the top of your business account

Stories Insights (statistics for business accounts only) – Understand how your content is performing


Workshop Cost – $150 CAD + 5% GST (no tax for US clients) – 3-hour workshop:

  • 1 x 3-hour session – live, small group class – 8 people maximum
  • Call recording of our session – access to the video recording for 3 months – more time available on request
  • Copy of the presentation slides from our session (1 x pdf document)
  • Discount on private training when purchased within 30 days of taking the workshop – one session may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the workshop, or a refund will be provided.
  • 100% satisfaction guarantee – If you don’t find this session valuable, please let me know within one week after completion of the workshop, and I will give you a full refund. I will ask for your feedback, so I can make improvements.


Not sure if this intermediate Facebook & Instagram Stories workshop is right for you? Or would you like to purchase this workshop? Email Juhli at to reserve your spot, OR Click the button below to book a 15 min call with Juhli to discuss. 

Book a 15-min call with Juhli


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