Understanding Your Facebook Page – Intermediate Online Course
Live Classes – Small Group Size (8 people max.) – For Professionals & Business Owners in Canada and the US

 

Your Instructor: Juhli Selby, based in Victoria, BC, Canada

All courses are delivered online using Zoom video conferencing.

Next course starts on Tuesday, October 6th, 2020

4-week course – October 6th, 13th, 20th & 27th, 2020  – Tuesday evenings 6pm-8pm via Zoom Video Conference

This course will be offered again in early 2021.

 

Course Description: 

“Do I still need a Facebook page!?!” Though some may suggest Facebook pages are dead, they can still serve their purpose. Facebook continues to be one of the top social channels used for business because more than 70% of the online population in the US & Canada is there – especially the 40+ demographic. Your page is your professional presence for your brand or business on Facebook, where you can gather online reviews, and do targeted ads to reach your potential ideal audience. Facebook pages have a variety of useful features including the ability to share updates & information about your business, Groups – which you can use to build a community on your page, live video broadcasting, blogging (Notes), & Insights (statistics for your page). Facebook recently added even more new features to support small business, such as online shopping (selling physical products), and the ability to sell online events through your page.

The challenge? Organic or free reach for Facebook page posts has been significantly reduced over the years. You build your audience on your page, and then few of your page followers will actually see your posts in their News Feed. Because of this, it’s challenging to get exposure and engagement for your business without paying for ads. To have success with your page, you need to take a strategic approach to support your business goals, and you need to understand how your page works so you can use it effectively. This includes understanding Facebook’s News Feed algorithm, which determines who sees your posts, so you can use it to your advantage.

Learn how to set your page up for success, determine what & how often to share, how to grow your following over time, and how to measure the success of your page. We’ll cover common mistakes to avoid, useful page features, & more. We will touch on Facebook advertising strategy, but this course does not cover how to do Facebook ads. We’ll provide resources for those who want to learn more about advertising on Facebook. If you have a Facebook page, and you know your audience is on Facebook, but yet you’re not getting any traction, this course is for you!

 

This course was designed for: 

Professionals & small business owners based in Canada & the US who already manage a Facebook page. This course is geared to service/knowledge professionals; our past clients have included coaches, consultants, health professionals, authors, artists, realtors, interior designers, and marketing professionals. We also welcome those who support others with their social media including social media community managers, and virtual assistants.

 

Course Objectives:

By the end of this course you’ll be able to…

Manage your Facebook page with confidence & use it as a tool to support your business goals – and be able to communicate your strategy to your admin person or social media assistant if you want to delegate
Develop a respectable Facebook page that will help you grow your audience, build credibility, & get exposure for your business, products & services
Grow your page fans/followers using a variety of (non-spammy) tactics
Experiment with your page posts to increase your organic (free) reach/exposure
Do a live video broadcast on Facebook
➤ Optimize your posts to increase your chance of getting reach/exposure
Engage & build relationships with your audience
Have some control over who can interact with your page
Evaluate the success of your Facebook page over time

 

Course Cost – $499 CAD – 4-week course:

  • 4 x 2-hour sessions – live every Tuesday evening for 4 weeks
  • Call recordings of all sessions – access to the recordings for 3 months
  • Copy of the presentation slides for each session (pdf documents)
  • Additional resources will be provided by email after each session
  • 4 x Informal Question & Answer sessions – live every Friday for 4 weeks – questions will be answered on a first come, first served basis
  • Private Facebook Group to ask questions anytime – Questions answered within 24 hours
  • Course time commitment 16 hours total over one month – 8 hours in class (2 hours/week), 8 hours to complete action steps (2 hours/week for homework) outside of the course.
  • Discount on private training sessions if purchased with a course – up to 2 sessions may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the course, or a refund will be provided.
  • 100% satisfaction guarantee – If you don’t find the course valuable I will give you a full refund. I will ask for your feedback, so I can make course improvements.

 

Not sure if this intermediate Facebook Pages course is right for you? Click the button below to book a no-charge 15 min call with Juhli to discuss.

Book a 15-min call with Juhli

 

 

Understanding Your Facebook Page – Course Outline:

Session #1 – We’ll cover:

✔ Big picture of Facebook marketing – changes & trends, and how this affects your strategy

✔ Profiles vs. Groups vs. Pages – Pros & cons

✔ How to search for groups & best practices for networking in groups 

✔ 2 different strategies for your Facebook page

✔ Useful Facebook page features

✔ How to set up your page for success & why this is important

 

Session #2 – We’ll cover:

✔Understanding Facebook’s News Feed Algorithm & how to use it to your advantage

✔Which post types get the best reach & engagement? What to share?

✔Live video ideas & best practices

✔Facebook’s Live Producer tool – more features for doing live videos 

✔Understanding statistics (Insights) for your page – what’s working? 

✔Facebook’s Creator Studio tool for scheduling posts & more features!

 

Session #3 – We’ll cover:

✔How to optimize your videos on Facebook 

✔How to get more fans/followers on your page!

✔Best practices for engaging on other Facebook business pages & how to find relevant pages

✔Best practices for building reviews on your page 

✔How to get more exposure for your page using 24 hour Stories

 

Session #4 – We’ll cover:

✔Feedback on your pages

✔How to get more exposure for your page using 24 hour Stories continued…

✔Daily/Weekly Maintenance Checklist – including how to check your page notifications to make sure you’re not missing anything 

✔Facebook Ads Basics – Boost vs. Ads Manager

✔Misc features – i.e. Facebook *Business Suite app (formerly Pages Manager), Pages to Watch, etc.

*The Business Suite app (formerly called Facebook’s Pages Manager app) is covered in this course, but we do not cover Facebook’s Business Manager, which is a tool for businesses or agencies who want to control admin permissions for multiple Facebook pages and ads accounts.

 

Technical requirements to take this course:

Calls will be held using Zoom video conference calling – you’ll need a computer with a microphone & a web camera (most modern laptops have this built in) – You will need to install the free Zoom app on your computer (similar to Skype) – you can download it here: https://zoom.us/download 

Good internet access – standard high speed wi-fi should be fine

You must have a Facebook page set up, and be a full admin on the page before the course begins. This course is designed for those who already manage a Facebook page, and understand some basics such as how to post on your page and how to reply to private messages, for example. 

You must have the Facebook app installed on your smartphone or tablet – this is typically installed by default on most smart devices, but if you don’t already have it, you can find it in your app store (Apple App Store or Google Play Store)

A second computer monitor would be nice to have but is not required – if you have one computer screen, there will be times you’ll need to switch back & forth between your Zoom screen & your internet browser.

 

Not sure if this intermediate Facebook Pages course is right for you? Click the button below to book a no-charge 15 min call with Juhli to discuss.

Book a 15-min call with Juhli

 

 

NEW – Using Personal Facebook Profiles for Professional Networking – including Groups – Beginner – 4 week course – Will be offered in 2021

 

Please click here to see all courses offered by Juhli Selby Social Media.