How to Manage Your Facebook Page – Intermediate Online Course
Live Classes – Small Group Size (8 people max.) – For Professionals & Business Owners in Canada and the US

 

Your Instructor: Juhli Selby

All courses are delivered online using Zoom video conferencing.

The next ‘How to Manage Your Facebook Page’ course starts on Tuesday, April 5th, 2022.

4-week course – April 5th, 12th, 19th & 26th, 2022 – Tuesday evenings 6pm-8pm Pacific time via Zoom Video Conference

 

Course Description: 

“Do I still need a Facebook page!?!” Though some may suggest Facebook pages are dead, they can still serve their purpose. Facebook continues to be one of the top social channels used for business because more than 70% of the online population in the US & Canada is there – especially the 40+ demographic. Your page is your professional presence for your brand or business on Facebook, where you can gather online reviews, and do targeted ads to reach your potential ideal audience. Facebook pages have a variety of useful features including the ability to share updates & information about your business, Groups – which you can use to build community, live video broadcasting, ‘Events’ – to promote your virtual or in-person events,  & Insights (statistics for your page). Facebook recently added even more new features to support small business, such as online shopping (selling physical products), and the ability to sell online events through your page.

The challenge? Organic or free reach for Facebook page posts has been significantly reduced over the years. You build your audience on your page (or struggle to do this), and then few of your page followers will actually see your content in their News Feed. Because of this, it’s challenging to get exposure and engagement for your business without paying for ads. To have success with your page, you need to take a strategic approach to support your business goals, and you need to understand how your page works so you can use it effectively. This includes understanding Facebook’s News Feed algorithm, which determines who sees your posts, so you can use it to your advantage.

Learn how to set your page up for success, determine what & how often to share, how to grow your following over time, and how to measure the success of your page. We’ll cover common mistakes to avoid, useful page features, & more. We will touch on Facebook advertising strategy, but this course does not cover how to do Facebook ads. I will provide resources for those who want to learn more about Facebook advertising. If you manage a Facebook page and you know your audience is on Facebook, but you’re not growing or making meaningful connections, this course is for you!

 

This course was designed for: 

Professionals & small business owners based in Canada & the US who already manage a Facebook page. This course is geared to service/knowledge professionals; our past clients have included coaches, consultants, health professionals, authors, artists, realtors, interior designers, and marketing professionals. Social media community managers and virtual assistants are welcome!

 

Course Objectives:

By the end of this course you’ll be able to…

Manage your Facebook page with confidence & use it as a tool to support your business goals – and be able to communicate your strategy to your admin person or social media assistant if you want to delegate
Develop a respectable Facebook page that will help you grow your audience, build credibility, & get exposure for your business, products & services
Grow your page followers using a variety of (non-spammy) tactics
Experiment with your page posts to increase your organic (free) reach/exposure
Do a live video broadcast on Facebook
➤ Optimize your posts to increase your chance of getting reach/exposure
Engage & build relationships with your audience
Have some control over who can interact with your page
Evaluate the success of your Facebook page over time

 

Course Cost – $499 CAD – 4-week course:

  • 4 x 2-hour sessions – live every week for 4 weeks
  • Call recordings of all sessions – access to the recordings for 3 months – more time available on request
  • Copy of the presentation slides for each session (pdf documents)
  • Additional resources will be provided by email after each session
  • 4 x Informal Question & Answer sessions – live every Friday for 4 weeks – questions will be answered on a first come, first served basis
  • Private Facebook Group to ask questions anytime – Questions answered within 24 hours
  • Course time commitment 16 hours total over one month – 8 hours in class (2 hours/week), 8 hours to complete action steps (2 hours/week for homework) outside of the course.
  • Discount on private training sessions if purchased with a course – up to 2 sessions may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the course, or a refund will be provided.
  • 30-day (from the start of the course), 100% satisfaction guarantee – If you don’t find the course valuable I will give you a full refund. I will ask for your feedback, so I can make course improvements.

 

Not sure if this Facebook Pages course is right for you? Or would you like to purchase this course? Click the button below to book a 15 min call with Juhli to discuss.

Book a 15-min call with Juhli

 

 

Understanding Your Facebook Page – Course Outline:

Session #1 – We’ll cover:

✔ Big picture of Facebook marketing – changes & trends, and how this affects your strategy

✔ Profiles vs. Groups vs. Pages – Pros & cons

✔ How to search for groups & best practices for networking in groups 

✔ 2 different strategies for your Facebook page

✔ Useful Facebook page features

✔ How to set up your page for success & why this is important

 

Session #2 – We’ll cover:

✔Understanding Facebook’s News Feed Algorithm & how to use it to your advantage

✔Which post types get the best reach & engagement? What to share?

✔Live video ideas & best practices

✔Facebook’s Live Producer tool – more features for doing live videos 

✔Understanding statistics (Insights) for your page – what’s working? 

✔Facebook’s Creator Studio tool for scheduling posts & more features!

 

Session #3 – We’ll cover:

✔How to optimize your videos on Facebook 

✔How to get more fans/followers on your page!

✔Best practices for engaging on other Facebook business pages & how to find relevant pages

✔Best practices for building reviews on your page 

✔How to get more exposure for your page using 24 hour Stories

 

Session #4 – We’ll cover:

✔Feedback on your pages

✔How to get more exposure for your page using 24 hour Stories continued…

✔Daily/Weekly Maintenance Checklist – including how to check your page notifications to make sure you’re not missing anything 

✔Facebook Ads Basics – Boost vs. Ads Manager

✔Misc features – i.e. Facebook *Business Suite app (formerly Pages Manager), Pages to Watch, etc.

*The Business Suite app (formerly called Facebook’s Pages Manager app) is covered in this course, but we do not cover Facebook’s desktop version of Business Suite (formerly Business Manager), which is a tool for businesses or agencies who want to control admin permissions for multiple Facebook pages and ads accounts.

 

Technical requirements to take this course:

Calls will be held using Zoom video conference calling – you’ll need a computer with a microphone & a web camera (most modern laptops have this built in) – You will need to install the free Zoom app on your computer (similar to Skype) – you can download it here: https://zoom.us/download 

Good internet access – standard high speed wi-fi should be fine

You must have a Facebook page set up, and be a full admin on the page before the course begins. This course is designed for those who already manage a Facebook page, and understand some basics such as how to post on your page and how to reply to private messages, for example. 

You must have the Facebook app installed on your smartphone or tablet – this is typically installed by default on most smart devices, but if you don’t already have it, you can find it in your app store (Apple App Store or Google Play Store)

A second computer monitor would be nice to have but is not required – if you have one computer screen, there will be times you’ll need to switch back & forth between your Zoom screen & your internet browser.

 

Do you have questions about any of the above? Not sure if this Facebook Pages course is right for you? Or would you like to purchase this course? Click the button below to book a 15 min call with Juhli to discuss.

Book a 15-min call with Juhli

 

Still not sure if you need a Facebook page? Watch our free webinar recording below [presentation begins at the 1 min, 45 sec mark]. Get in touch if you would like a copy of the presentation slides – Click here to ‘Contact Juhli ‘.

 

Please click here to see all courses offered by Juhli Selby Social Media.