Understanding Your Facebook Page – Intermediate Online Course
Live Classes – Small Group Size (8 people max.) – For Professionals & Business Owners in Canada and the US

 

Your Instructor: Juhli Selby

All courses are delivered online using Zoom video conferencing.

The next UPDATED! ‘Understanding Your Facebook Page’ course will start on Tuesday, June 7th, 2022. This is a course about how to effectively manage your Facebook Page.

4-week course – June 7th, 14th, 21st & 28th, 2022 – Tuesday evenings 6pm-8pm Pacific time via Zoom Video Conference

 

Course Description: 

“Do I still need a Facebook page!?!” Though some may suggest Facebook pages are dead, they can still serve their purpose. Facebook continues to be one of the top social channels used for business because more than 70% of the online population in the US & Canada is there – especially the 40+ demographic. Your page is your professional presence for your brand or business on Facebook, where you can gather online reviews, and do targeted ads to reach your potential ideal audience. Facebook pages have a variety of useful features including the ability to share updates & information about your business, Groups – business pages can network in some groups (if the admin allows it) and you can build your own community in a Group, live video broadcasting, ‘Events’ – to promote your virtual or in-person events, & Insights (statistics for your page). Facebook has added more features to support small business, such as online shopping (selling physical products), and the ability to sell online events through your page.

The challenge? Organic or free reach for Facebook page posts has been significantly reduced over the years. You build your audience on your page (or struggle to do this), and then few of your page followers will actually see your content in their Feed. Because of this, it’s challenging to get exposure and engagement for your business without paying for ads. To have success with your page, you need to understand how it works so you can use it effectively. This includes learning about new features (such as 24-hour Stories & Reels), and understanding Facebook’s algorithm, which determines who sees your posts, so you can use it to your advantage.

Learn about new 2022 changes for Facebook Pages, how to set your page up for success, determine what & how often to share, how to increase your engagement and grow your following over time, and how to measure the success of your page. I will share some Facebook advertising tips, but this course does not cover how to do Facebook ads. I will provide resources for those who want to learn more about Facebook advertising.

If you manage a Facebook page and you know your audience is on Facebook, but you’re not growing your page, or making meaningful connections, this course is for you!

 

NOTE (June 2022): There are many changes happening as we switch over from ‘classic’ Facebook pages, to the ‘new pages experience’, and as Meta (Facebook) changes from its ‘Business Manager’ to its new ‘Meta Business Suite’ tool. For this course I will personally work with each participant to make sure you have your page set up properly.

 

This course was designed for: 

Professionals & small business owners based in Canada & the US who already manage a Facebook page. This course is geared to service/knowledge professionals; our past clients have included coaches, consultants, health professionals, authors, artists, realtors, interior designers, and marketing professionals. Social media community managers and virtual assistants are welcome!

 

Course Objectives:

By the end of this course you’ll be able to…

Manage your Facebook page with confidence & use it as a tool to support your business goals – and be able to communicate your strategy to your admin person or social media assistant if you want to delegate
Develop a respectable Facebook page that will help you grow your audience, build credibility, & get exposure for your business, products & services
Grow your page followers using a variety of (non-spammy) tactics
Experiment with your page posts to increase your organic (free) reach/exposure 
Do a live video broadcast on Facebook
Engage & build relationships with your audience
Evaluate the success of your Facebook page over time

 

Course Cost – $500 CAD + 5% GST (no tax for US clients) – 4-week course:

  • 4 x 2-hour sessions – live every week for 4 weeks
  • Call recordings of all sessions – access to the recordings for 3 months – more time available on request
  • Copy of the presentation slides for each session (pdf documents)
  • Additional resources will be provided by email after each session
  • 4 x Informal Question & Answer sessions – live every Friday for 4 weeks – questions will be answered on a first come, first served basis
  • Private Facebook Group to ask questions anytime – Questions answered within 24 hours
  • Course time commitment 16 hours total over one month – 8 hours in class (2 hours/week) + 8 hours to complete action steps (2 hours/week for homework) outside of the course.
  • Discount on private training sessions if purchased with a course – up to 2 sessions may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the course, or a refund will be provided.
  • 30-day (from the start of the course), 100% satisfaction guarantee – If you don’t find the course valuable I will give you a full refund. I will ask for your feedback, so I can make course improvements.

 

Not sure if this Facebook Pages course is right for you? Or would you like to purchase this course? Click the button below to book a 15 min call with Juhli to discuss.

Book a 15-min call with Juhli

 

 

Understanding Your Facebook Page – Course Outline:

Session #1 – We’ll cover:

✔ The big picture of Facebook marketing – changes & trends, and how this affects your strategy 

✔NEW features for the ‘New Page Experience’ – announced in January 2021 – It has been slowly rolling out to more Facebook Pages in 2022.

✔ Profiles vs. Groups vs. Pages – Pros & cons

✔ 2 different strategies for how to use your Facebook page

✔ Useful Facebook page features – Reviews/Recommendations, Messenger settings (private messages), Live video broadcasting, Events, Commerce/Shops, Paid Online Events, 24 hour Stories, Reels (TikToks) & more!

✔ Pros & cons of the Reviews/Recommendations feature –  Recent changes to reviews, how to handle a bad review, & how to get more reviews on your page to build credibility!

✔ Your page settings – including how to view & manage your page followers, how to add a back up admin, privacy and security settings to keep your account secure (avoid getting hacked) & more

✔ How to set up your page for success & why this is important

 

Session #2 – We’ll cover:

✔Understanding Facebook’s ‘Feed’ Algorithm (formerly called the ‘News Feed’) & how to use it to your advantage

✔Which post types get the best reach & engagement? What to share?

✔How to optimize your posts – including how to write captions & create eye-catching content

✔How to optimize your Facebook videos with relevant keywords & a visually appealing thumbnail image

✔Using Facebook Events to promote your virtual or in-person events 

✔Live video ideas & best practices + how to do live video from your smartphone

✔Facebook’s Live Producer tool –  How to do live videos from desktop or broadcast to your scheduled Facebook event

✔Understanding statistics (Insights) for your page – what’s working? 

 

Session #3 – We’ll cover:

✔Feedback on your pages

✔How to get more fans/followers 

✔How to search for groups & best practices for networking in groups as your page 

✔Best practices for engaging with other Facebook business pages & how to find relevant pages

✔Should you start your own Facebook group for your page? NEW Group features: Live Audio Rooms (like the Clubhouse app) & Live Video Rooms for Groups (like Zoom video calls), anonymous posting, Reels & more!

✔Facebook’s ‘Meta Business Suite’ (new version of the former ‘Business Manager’) & ‘Creator Studio’ tools for posting from desktop and scheduling posts for the future

✔How to connect your Instagram business account to your page, so you can use the ‘Meta Business Suite’ or ‘Creator Studio’ tools to schedule content to share on both your Facebook page AND Instagram account

✔How to use the Business Suite mobile app to manage your page from your smartphone (formerly the ‘Facebook Pages Manager’ app)

 

Session #4 – We’ll cover:

✔How to get more exposure & engagement for your page using the 24 hour Stories feature 

✔How to get more exposure & engagement for your page using the NEW Facebook Reels feature for pages (TikToks) – NOTE: We will briefly touch on how to use this important NEW post type, but will not have time to cover all of its creative features. If you would like to learn more about Reels in detail, I recommend taking my 3-hour Facebook & Instagram Reels Workshop CLICK HERE for more info.

✔Facebook ads tips – including the ‘Boost post’ button vs. Facebook Ads Manager

✔Daily/Weekly Maintenance Checklist – Ongoing management of your page, including how to check your notifications to make sure you’re not missing any communication from your audience. 

 

Technical requirements to take this course:

Calls will be held using Zoom video conference calling – you’ll need a computer with a microphone & a web camera (most modern laptops have this built in) – You will need to install the free Zoom app on your computer – you can download it here: https://zoom.us/download 

Good internet access – standard high speed wi-fi 

You must have a Facebook page set up, and be a full admin on the page before the course begins. This course is designed for those who already manage a Facebook page, and understand some basics such as how to post on your page and how to reply to private messages, for example. 

You must have the regular Facebook app installed on your smartphone or tablet – this is typically installed by default on most smart devices, but if you don’t already have it, you can find it in your app store (Apple App Store or Google Play Store) – please make sure your app is up to date.

A second computer monitor would be nice to have but is not required – if you have one computer screen, there will be times you may need to switch back & forth between your Zoom screen & your internet browser.

 

Do you have questions about any of the above? Not sure if this Facebook Pages course is right for you? Or would you like to purchase this course? Click the button below to book a 15 min call with Juhli to discuss.

Book a 15-min call with Juhli

 

Please click here to see all courses offered by Juhli Selby Social Media.