Social Media Marketing for Business Courses – Victoria BC – Online Only – Fall 2020 – Live classes, small groups
NOTICE: Camosun College has CLOSED their Continuing Education program in Victoria, BC due to the COVID-19 health crisis. This was sad news, since I have happily taught social media marketing courses there since 2013. I’m not sure when they will re-open. You can read more about the closure here: https://ce.camosun.ca/
On a positive note, I’m finally offering online courses for professionals & small business owners who are based in Canada & the US. These will be live, online sessions delivered by Zoom video conferencing, with small groups (6 – 10 people maximum).
Social Media Marketing Courses (online) for September 2020:
Business Networking on Instagram – Beginner – 4-week course – Tuesday evenings from 6pm – 8pm – September 8th, 15th, 22nd & 29th – $499 CAD + 5% GST tax (no tax if you are based in the US) – Please click here for more course information.
Social Media Marketing Courses (online) for October 2020:
Networking on LinkedIn – Professional Profiles – Beginner – 4-week course – Tuesday afternoons from 2pm – 4pm – October 6th, 13th, 20th & 27th – $499 CAD + 5% GST tax (no tax if you are based in the US) – More course information coming soon!
Understanding Your Facebook Page – Intermediate – 4-week course – Tuesday evenings from 6pm – 8pm – October 6th, 13th, 20th & 27th – $499 CAD + 5% GST tax (no tax if you are based in the US) – More course information coming soon!
If you have questions about taking a social media marketing course please click the button below:
Social Media Marketing Courses (online) for November 2020:
Business Networking on Instagram – Beginner – 4-week course – Will be offered again in November 2020 – Please click here for more course information.
NEW – Create a Social Media Plan for Your Business – Research and plan, then delegate and collaborate! – 4-week course – More course info coming soon!
If you have questions about taking a social media marketing course please click the button below:
Online courses that will be offered in Winter 2021 – January & forward:
Understanding Your Facebook Page – Intermediate – 4-week course
Networking on LinkedIn – Professional Profiles – Beginner – 4-week course
Business Networking on Instagram – Beginner – 4-week course
NEW – Business Networking on Instagram Part 2 – Intermediate – 4 week course
NEW – Personal Facebook Profiles for Professional Networking – including Groups – Beginner – 4-week course
NEW – Ideal Client Clarity – How to research & develop your ideal client profile – 4-week course
NEW – How to Create a Content Plan – Brainstorm, research & organize your ideas to create a 12-month content calendar – 4 week course
NEW – Business Networking on Twitter – Beginner – 4 week course
Is there a course you would like to see offered? Please send me an email to let me know: email@example.com
Why should you take a social media marketing course?
Taking a social media marketing course can reduce your overwhelm & save you tons of time! I taught social media marketing courses for Camosun College Continuing Education in Victoria, BC from 2013 – 2020, and have also taught hundreds of students over the past ten years through my business. Taking a course is a great place to start if you’re brand new to social media marketing for business and want to have a better understanding of how things work. It could also be a fit, if you have been using social media for your business, but you’re feeling lost, and not getting results. Social media can be a HUGE waste of time if you are not organized, and you spend time on the wrong things. When you’re learning how to use social media for business, it can be extremely overwhelming. Taking a course can help streamline your learning, help you overcome the fear, and arm you with information and tools that you can use to BE STRATEGIC and SAVE TIME! Even if you don’t intend to do your own social media, you should be informed about how it works, how much time it takes (& how to be effective with your time), and how to work with your support team to do it well. That will make it much easier to find, communicate and collaborate with your future Social Media Manager or Social Media Assistant.
Would you prefer private one-on-one training? Please click the button below for more info.
PAST COURSES I HAVE OFFERED:
1/ Social Media for Newbies – NO LONGER OFFERED AT THIS TIME – NEW ONLINE COURSES COMING SOON!
COURSE DESCRIPTION: Are you ready to get started with social? Explore the basics of Facebook, Instagram and Twitter. We will cover why people use each of these popular channels, how to set up your accounts and important basics to get started such as privacy settings, best practices and tips for efficiency. Learning how to use social channels from the consumer perspective is the first step to understanding how to successfully leverage them for business. This course was added as a beginner course to take before our ‘Social Media Marketing’ course, so expect some discussion of business use.
PREREQUISITE: Designed for confident, intermediate computer users. No social media experience necessary. You will need to be able to access your web-based email, or have access to your email on a smart phone (for setting up and confirming social media accounts). If you already have a Facebook, Instagram or Twitter account set up – you will need to please bring your usernames & passwords. If you would like to fully participate in the Instagram training – you will need a smart phone or tablet since it’s not possible to access all Instagram functions on a desktop computer.
2/ Social Media Marketing (for Business) course – 18 training hours – 6-week course – NO LONGER OFFERED AT THIS TIME – NEW ONLINE COURSES COMING SOON!
COURSE DESCRIPTION: Explore popular social media channels used for business including Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest and niche social channels such as Reddit, Quora & Snapchat. Take a strategic approach and to determine which channels fit your audience and goals. We’ll start with a big picture overview of successful online marketing and how social media, content creation/curation, search engine optimization (SEO) and advertising are essential to this mix. As we cover each social channel we will share best practices for growing your audience and building relationships, what & how often to share, how to evaluate your results, and tips for time management. We will also cover how to use Canva.com – a handy, free online graphic design tool. A great course for business owners, marketers, managers to find out how social media is changing the way the businesses communicate with customers.
PREREQUISITE: Designed for confident, intermediate computer users. If you are new to social media – for example you don’t have a Facebook account yet – please consider taking our Social Media for Newbies Course first (more info above).
3/ Instagram for Business – 1-Day Course – 6 training hours – NO LONGER OFFERED AT THIS TIME – NEW ONLINE COURSES COMING SOON!
COURSE DESCRIPTION: With over a billion active users, Instagram is hot and growing quickly! 40% of the online Canadian population are on Instagram and it’s the second most popular social channel used for business in the US and Canada. Learn strategic considerations for this platform, what and how often to share, how to find your audience, rookie mistakes to avoid, effective use of hashtags and location tagging, how (& why) to use Instagram Stories and tips and apps to take your account to the next level.
PREREQUISITE: You are required to have an Instagram account installed on your smartphone or tablet (before class begins). If you are brand new to Instagram and want to learn some basics first, please consider taking our ‘Social Media for Newbies’ course.
4/ Facebook for Business – 1-Day Course – 6 training hours $175+GST – NO LONGER OFFERED AT THIS TIME – NEW ONLINE COURSES COMING SOON!
COURSE DESCRIPTION: Learn to leverage the Facebook platform for professional networking and business promotion. Learn how to tweak your Facebook business page for success; grow your fan base; understand the news feed algorithm; post tactics to maximize organic (free) reach; interpret your page statistics, and more. Facebook advertising strategy includes effective use of ad manager to target your audience.
PREREQUISITE: Designed for intermediate Facebook users. You must have both a personal and business Facebook profile set up before the course. If you are brand new to Facebook and want to learn some basics first, please consider taking our ‘Social Media for Newbies’ course.
5/ Leveraging LinkedIn – 1-Day Course – 6 training hours $175+GST – NO LONGER OFFERED AT THIS TIME – NEW ONLINE COURSES COMING SOON!
COURSE DESCRIPTION: With the right strategy, LinkedIn’s global network enables you to stay top of mind with your professional connections, and evolve your network. Proactive strategy helps you build credibility before you need it. Learn the LinkedIn skills and tactics to reach your goals including: promoting your business (leads & sales); career search; educational opportunities, mentorship opportunities and more. We’ll cover how to tweak your profile; tactics to highlight your experience and credibility; connect authentically with the right content; use groups effectively, and rookie mistakes to avoid.
PREREQUISITE: Designed for intermediate LinkedIn users. You must have a LinkedIn account set up before the course.
To inquire about private LinkedIn training please contact Juhli at firstname.lastname@example.org.
@JUHLiSELBy Thanks for the social media course Juhli! I learned so much and am applying all the skills you taught with great success!!
— Michael Toru Walsh (@mjamestoru) March 21, 2014
Camosun College Social Media Meetups in Victoria BC have been discontinued.
Camosun College is no longer hosting in person Meetup events in Victoria, BC, but we do stay connected in a private Facebook group. If you live in Victoria you’re welcome to join our private, local Victoria Facebook group here: Camosun Web & Social Media Private Facebook Group
For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.