Social Media Marketing for Business Courses at Camosun College in Victoria BC – Winter 2020

NOTICE: Social media marketing courses will continue – but will be delivered online via Zoom video conference and not in person as usual due to the COVID-19 health crisis. Zoom is similar to Skype and is free to install on your computer. Click here for a great YouTube video on Zoom basics.

Taking a social media marketing course can reduce your overwhelm & save you tons of time! I have been teaching social media courses for Camosun College Continuing Education in Victoria, BC since 2013. These courses are perfect if you’re brand new to social media marketing for business and want to have a better understanding of how it all works. They could also be a fit, if you have been using social media for your business, but you’re feeling lost, and not getting results. Social media can be a HUGE waste of time if you are not organized, and you spend time on the wrong things. When you’re learning how to use social media for business, it can be extremely overwhelming. Taking a course can help streamline your learning, help you overcome the fear, and arm you with information and tools that you can use to BE STRATEGIC and SAVE TIME! Even if you don’t intend to do your own social media, you should be informed about how it all works, how much time it takes (& how to be effective with your time), and how to work with your support team to do it well. That will make it much easier to find, communicate and collaborate with your future Social Media Manager or Social Media Assistant.

1/ Social Media for Newbies course – 6 training hours – 1-day course – $175+GST

COURSE DESCRIPTION: Are you ready to get started with social? Explore the basics of Facebook, Instagram and Twitter. We will cover why people use each of these popular channels, how to set up your accounts and important basics to get started such as privacy settings, best practices and tips for efficiency. Learning how to use social channels from the consumer perspective is the first step to understanding how to successfully leverage them for business. This course was added as a beginner course to take before our ‘Social Media Marketing’ course, so expect some discussion of business use.

PREREQUISITE: Designed for confident, intermediate computer users. No social media experience necessary. You will need to be able to access your web-based email, or have access to your email on a smart phone (for setting up and confirming social media accounts). If you already have a Facebook, Instagram or Twitter account set up – you will need to please bring your usernames & passwords. If you would like to fully participate in the Instagram training – you will need a smart phone or tablet since it’s not possible to access all Instagram functions on a desktop computer.

Friday, May 8th, 2020 – 9:00am – 4:00pm (one hour for lunch break) – This course will be delivered ONLINE VIA ZOOM VIDEO CONFERENCE DUE TO COVID-19. (Zoom is a free tool similar to Skype)

—>>>Click here to REGISTER for ‘Social Media for Newbies'<<<—

To register, or ask questions about registering online you can also call the Camosun Continuing Education office directly at: 250-370-4563 or email: ContinuingEd@camosun.bc.ca

For questions about the course content please contact Juhli at connect@juhliselby.com.

—>>>Click here to see all social media marketing courses for Camosun College Continuing Education<<<—

JUHLi SELBy Social Media Instructor at Camosun College in Victoria BC

2/ Social Media Marketing (for Business) course – 18 training hours – 6-week course – $450+GST

This course will be offered twice for winter 2020 – two different starting dates as a 6-week evening course (3 hours per evening session).

COURSE DESCRIPTION: Explore popular social media channels used for business including Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest and niche social channels such as Reddit, Quora & Snapchat. Take a strategic approach and to determine which channels fit your audience and goals. We’ll start with a big picture overview of successful online marketing and how social media, content creation/curation, search engine optimization (SEO) and advertising are essential to this mix. As we cover each social channel we will share best practices for growing your audience and building relationships, what & how often to share, how to evaluate your results, and tips for time management. We will also cover how to use Canva.com – a handy, free online graphic design tool. A great course for business owners, marketers, managers to find out how social media is changing the way the businesses communicate with customers.

PREREQUISITE: Designed for confident, intermediate computer users. If you are new to social media – for example you don’t have a Facebook account yet – please consider taking our Social Media for Newbies Course first (more info above).

EVENING COURSE – 6 EVENINGS ~ SOCIAL MEDIA MARKETING FOR BUSINESS:

May 25th through June 29th, 2020 – Monday evenings 6:00pm – 9:00pm – This course will be delivered ONLINE VIA ZOOM VIDEO CONFERENCE DUE TO COVID-19. (Zoom is a free tool similar to Skype)

—>>>Click here to REGISTER for the ‘Social Media Marketing’ course<<<—

To register, or ask questions about registering online you can also call the Camosun Continuing Education office directly at: 250-370-4563 or email: ContinuingEd@camosun.bc.ca

For questions about the course content please contact Juhli at connect@juhliselby.com.

—>>>Click here to see all social media marketing courses for Camosun College Continuing Education<<<—

 

3/ Instagram for Business – 1-Day Course – 6 training hours $175+GST – NOT OFFERED THIS TERM

Instagram for Business course in Victoria BC

ONE DAY COURSE: If you would like to see this course offered, please give your feedback to the Camosun Continuing Education office directly at: 250-370-4563 or email: ContinuingEd@camosun.bc.ca

COURSE DESCRIPTION: With over a billion active users, Instagram is hot and growing quickly! 40% of the online Canadian population are on Instagram and it’s the second most popular social channel used for business in the US and Canada. Learn strategic considerations for this platform, what and how often to share, how to find your audience, rookie mistakes to avoid, effective use of hashtags and location tagging, how (& why) to use Instagram Stories and tips and apps to take your account to the next level.

PREREQUISITE: You are required to have an Instagram account installed on your smartphone or tablet (before class begins). If you are brand new to Instagram and want to learn some basics first, please consider taking our ‘Social Media for Newbies’ course.

To inquire about private Instagram training please contact Juhli at connect@juhliselby.com.

 

4/ Facebook for Business – 1-Day Course – 6 training hours $175+GST – NOT OFFERED THIS TERM

Facebook for Business Course in Victoria BC

ONE DAY COURSE: If you would like to see this course offered, please give your feedback to the Camosun Continuing Education office directly at: 250-370-4563 or email: ContinuingEd@camosun.bc.ca

COURSE DESCRIPTION: Learn to leverage the Facebook platform for professional networking and business promotion. Learn how to tweak your Facebook business page for success; grow your fan base; understand the news feed algorithm; post tactics to maximize organic (free) reach; interpret your page statistics, and more. Facebook advertising strategy includes effective use of ad manager to target your audience.

PREREQUISITE: Designed for intermediate Facebook users. You must have both a personal and business Facebook profile set up before the course. If you are brand new to Facebook and want to learn some basics first, please consider taking our ‘Social Media for Newbies’ course.

To inquire about private Facebook for business training please contact Juhli at connect@juhliselby.com.

 

5/ Leveraging LinkedIn – 1-Day Course – 6 training hours $175+GST – NOT OFFERED THIS TERMLinkedIn Workshop in Victoria BC

ONE DAY COURSE: If you would like to see this course offered, please give your feedback to the Camosun Continuing Education office directly at: 250-370-4563 or email: ContinuingEd@camosun.bc.ca

COURSE DESCRIPTION: With the right strategy, LinkedIn’s global network enables you to stay top of mind with your professional connections, and evolve your network. Proactive strategy helps you build credibility before you need it. Learn the LinkedIn skills and tactics to reach your goals including: promoting your business (leads & sales); career search; educational opportunities, mentorship opportunities and more. We’ll cover how to tweak your profile; tactics to highlight your experience and credibility; connect authentically with the right content; use groups effectively, and rookie mistakes to avoid.

PREREQUISITE: Designed for intermediate LinkedIn users. You must have a LinkedIn account set up before the course.

To inquire about private LinkedIn training please contact Juhli at connect@juhliselby.com.

 

 

FREE Camosun College Social Media Meetups in Victoria BC – Have been discontinued

Camosun College is no longer hosting in person Meetup events in Victoria, BC, but we do stay connected in a private Facebook group. If you live in Victoria you’re welcome to join our private, local Victoria Facebook group here: Camosun Web & Social Media Private Facebook Group

For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.

 

Online Social Media Marketing Courses from JUHLi SELBy Social Media Coming in 2020!

 

For questions about social media marketing workshops & courses please click here to contact JUHLi SELBy.

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